Filum.ai – Unified AI-powered Customer Experience Platform

About Filum.ai

Filum.ai is an Agentic AI platform that helps businesses manage and optimize the entire customer lifecycle through intelligent, multi-channel AI Agents. Founded in 2020 by a global team from Silicon Valley and Vietnam, we believe AI will redefine how businesses connect with customers.

Filum empowers businesses to listen deeply, understand quickly, take effective actions, and build long-term relationships. We are not just a technology provider, but a trusted long-term partner dedicated to creating meaningful customer experiences.

In just one year, Filum.ai has achieved remarkable milestones:

• 🏆 Excellence in Innovation Award at Shinhan Innoboost 2024
• 🥈 Runner-up at Startup Wheel 2024, affirming our leading position in the tech industry
• 🚀 Top 30 Vietnam Innovation Challenge 2024 (VIC 2024), recognizing our relentless drive to foster innovation in Vietnam

We believe sustainable growth comes from overcoming challenges, continuous learning, and adaptability. At Filum.ai, we aim to build a dynamic, empowering work environment where every team member is trusted and given the freedom to grow — because we believe this is the key to attracting and developing top young talent.

Position Goal

Responsible for developing and implementing the Integrated Marketing Communications (IMC) strategy to ensure all Filum.ai communication channels are synchronized, coherent, and geared toward generating high-quality leads (MQL, SQL), while elevating Filum's brand awareness within the CX & AI market.

Key Responsibilities

IMC Strategy & Planning

• Develop quarterly (3–6 month) IMC plans, integrating Website – Social – PR – Event – Email – Paid channels.
• Analyze target customer insights (Retail, F&B, Healthcare, Finance) and develop tailored messaging for each industry.
• Coordinate closely with Sales and Product teams to ensure message consistency across the entire customer journey.

Content & Messaging

• Develop the core messaging kit for Filum.ai and its variations across different use cases.
• Content creation: Write LinkedIn articles, case studies, CX blogs, nurturing emails, PR materials, and landing page copy.
• Collaborate with designers to ensure visual assets and messaging are synchronized.

Campaign Management

• Implement communication campaigns, monitor progress, and optimize based on data.
• Work with agencies (if any) for Paid Ads, PR, and events.
• Ensure every campaign has clear KPIs (leads, CTR, conversion).

Event & PR

• Organize industry-specific workshops/webinars: Retail/F&B/Healthcare/Finance.
• Coordinate with media, press, and podcasts to enhance brand credibility and authority.
• Prepare content for CEO's speaking engagements at conferences.

Measurement & Analytics

• Establish the IMC measurement system: UTM tracking, and funnel analysis (Lead → MQL → SQL → Demo).
• Prepare weekly/monthly reports; propose communication optimization based on data.
• Monitor brand metrics: reach, sentiment, and share of voice.

Required Competencies

Mandatory

• 3–5 years of experience in IMC, Marketing Communications, or Growth Marketing.
• Proven experience in developing B2B or SaaS content.
• Excellent writing skills (Vietnamese is essential), with English writing ability being a strong advantage.
• Systematic thinking, deep understanding of the customer journey, and multi-channel integration.
• Data-driven mindset: ability to read funnels, understand tracking, and analyze KPIs.
• Proactive, agile, and excellent at multitasking.

Preferred (A Strong Plus)

• Experience in the fields of AI, CX, Martech, SaaS, Retail Tech, or FinTech.
• Prior experience in a high-growth startup environment.
• Proficiency in building case studies, whitepapers, and thought-leadership content.
• Familiarity with tools such as: HubSpot/ActiveCampaign, GA4, Notion, Figma, and LinkedIn Analytics.

Benefits

• Competitive salary commensurate with experience and capability.
• Opportunity to work directly with the CEO and Product team to build a Vietnamese tech brand expanding into SEA.
• Fast-paced, high-impact startup environment that prioritizes “Do Real” and “Do Deep.”
• Opportunity to lead the entire IMC function as the team expands.
• Employee Stock Option Plan (ESOP) according to company policy.